Your words · Messaging
Your page doesn't say why someone should pick you
If your page could belong to any competitor, people have no reason to choose you over the next search result.
- Applies to
- homepages, landing pages, about pages
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
Value claims are generic (quality, trusted, experienced, passionate, customer-focused) with no specific proof point, method, guarantee or speciality.
What good looks like
The page states at least one specific, checkable reason to choose this business over others.
How to fix it
Name one or two things you do differently and prove them, such as a guarantee, a speciality or fixed prices.
Based on
- Grid Design audit practice
Related checks
Your wordsYour page lists features, not what customers getPeople pay for results, not features. If they can't see what's in it for them, they're less likely to get in touch.Your wordsBuzzwords make your claims harder to believeWords like 'cutting-edge' and 'world-class' get skipped over, and they make people trust what you say less.Your wordsYour page talks about you, not your customersPeople care about their own problem. If every line starts with 'we', they have to work out what it means for them.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.