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For online shops

Find out why visitors browse your shop but don't buy

Find what's stopping shoppers adding to basket and finishing checkout: unclear delivery costs, hidden add-to-basket buttons, weak product images, forced account creation and more, all checked against e-commerce research.

Run a free scanSee a sample report

A real audit of a site like yours

Fernhollow Home: score 61

A demo online shop we built and ran through AgoraScan. 42 issues found across 4 pages. Open the full report

  • Shoppers browse but don't buy

    We check product pages for the essentials: a prominent add to basket, clear options, enough images, reviews and delivery information near the price.

  • Baskets get abandoned

    Surprise delivery costs and forced account creation are two of the biggest causes. We check for both, and for a clear total.

  • Mobile shoppers struggle

    Every page is checked at phone size: tap targets, filters, sticky bars and whether the important bits fit on screen.

What we check

102 checks for this kind of site

Every audit runs the measured accessibility, speed and mobile checks, plus the expert-review rules that apply to your pages. These are the ones written specifically for online shops:

Your wordsShoppers can't find the product details they needShoppers can't pick up your product. If the page doesn't answer their questions, they may buy elsewhere.Your wordsShoppers can't see delivery cost or timingSurprise delivery costs are a common reason people give up at the checkout.TrustPeople may pay more than the price shownThe law requires prices to include any fees people can't avoid, and you could be fined. Surprise costs also lose sales and trust.TrustNothing at payment says it's safe to payPeople worry most when they type in their card details. With no reassurance, some will leave without paying.Easy to usePeople can't easily search your siteOn sites with lots of products or articles, many people go straight to search. If it's hidden, some give up.Easy to useYour add to basket button is easy to missIf buying isn't the most obvious thing on the page, you're likely losing sales.Easy to useChoosing a size or colour is confusingConfusing options lead to wrong orders, returns and people giving up before they buy.Easy to useYour photos don't show enough of the productPhotos are how shoppers check what they're buying. One small picture leaves too many questions, so fewer buy.Easy to useThere are no reviews on your product pagesShoppers check reviews before they buy. If they're missing, people go elsewhere to look and may buy there.Easy to useShoppers can't see stock or delivery timesPeople want to know they can get it, and when, before they pay. Not knowing makes some wait or go elsewhere.Easy to useShoppers can't see how they can payPeople who want Apple Pay, PayPal or pay later check before they start. If they can't see it, some leave.Easy to useOn phones, the buy button disappears as people scrollShoppers scroll through photos and details. If buying means scrolling all the way back up, some won't bother.

See the full UX audit checklist

Questions

Can it audit my checkout?
It audits the pages it can reach without an account or a basket, including product, listing and basket pages where they're public. Checking a full checkout flow needs interaction, which is coming next.
Does it work with Shopify, WooCommerce and others?
Yes. We look at the pages your shoppers see, so the platform doesn't matter.
Which pages should I audit?
Your homepage, a best-selling product page, a category page and the basket. A full audit covers up to five pages.

Check your own site

Get a score for your website and your top problems, with screenshots, in about 2 minutes. Free, no card needed.

Free. No account or card needed. Results in about 2 minutes.