Free check
Free landing page analyser
Find out what's stopping your landing page converting. We check whether the message is clear, the call to action stands out, the page earns trust and it works on phones, then show you exactly where each problem is.
Unbounce's analyser has gone. This one reads the page, not just the code.
Unbounce's Landing Page Analyzer now redirects to Unbounce's home page. Most of the analysers left only run Lighthouse, which measures speed and code but can't tell you whether your headline makes sense or your button gets noticed.
This one does both. It measures speed, mobile layout and accessibility by code, then reviews the page the way a conversion specialist would: the headline, the offer, the call to action, the proof and the distractions.
How it works
- Paste your landing page address and press the button.
- We load it on desktop and mobile and review it against our published landing page rules.
- You get a score, your top 3 issues with screenshots, and the fixes. The full audit adds every issue and the PDF.
What it checks
32 checks, each explained
Every check links to what we look for, what good looks like and how to fix it. Your free scan also gives you your full UX score.
Easy to useThere's no button at the top of your pagePeople ready to get in touch need something to tap straight away. Without it, some will leave.SpeedYour page is slow to appearSlow pages lose visitors, especially on phones. Some will give up before they see what you offer.SpeedYour page jumps about while it loadsWhen things move as the page loads, people tap the wrong thing and get frustrated.Your wordsYour page lists features, not what customers getPeople pay for results, not features. If they can't see what's in it for them, they're less likely to get in touch.Your wordsYour page doesn't say why someone should pick youIf your page could belong to any competitor, people have no reason to choose you over the next search result.Your wordsBuzzwords make your claims harder to believeWords like 'cutting-edge' and 'world-class' get skipped over, and they make people trust what you say less.Your wordsYour page talks about you, not your customersPeople care about their own problem. If every line starts with 'we', they have to work out what it means for them.Your wordsYour claims are too vague to convince peoplePeople believe specific claims more than vague ones. 'Lots of happy customers' says less than a real number.Your wordsYour numbers don't say where they come fromNumbers without a source can look made up. Saying where they come from makes people trust them.Your wordsPeople's usual questions and worries aren't answeredUnanswered worries about cost, timing or fit are a common reason people don't get in touch.Your wordsYour FAQ skips the questions buyers really askAn FAQ only helps if it covers what people want to know before buying, like price, refunds and timings.Your wordsYour product names mean nothing to newcomersNew visitors don't know your own product names. If they can't tell what something does, they skip it.Your wordsYour buttons don't say what happens nextPeople are more likely to click when they know what they'll get. 'Submit' or 'Learn more' leaves them guessing.Your wordsNothing near your main button puts people at easeA short reassurance by the button can be what makes someone go ahead and get in touch.Your wordsLinks say 'read more' but not what aboutVague links are harder to skim, and people using screen readers can't tell where each link goes.TrustThere are no reviews or recommendations on your pagePeople want to see that others chose you and were happy. Without that, many will pick someone who shows it.TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.TrustYour reviews are too vague to convince anyone'Great service!' tells people nothing. Reviews that mention a real job or result are far more convincing.TrustYour reviews look too perfect to be realWhen every review is five stars and sounds the same, people suspect they're fake and trust you less.TrustThere's no Google or Trustpilot rating on your pagePeople trust a rating from Google or Trustpilot more than reviews you picked yourself. Without one, your praise is easier to doubt.TrustYour client logos don't say what you didLogos only help if people recognise them and know how you worked together. Otherwise they're just decoration.TrustThere are no examples of your work or resultsPeople want to see what you've done for someone like them before they get in touch. Without examples, many won't.TrustYour awards and memberships aren't shownBadges from trade bodies, awards or the press are quick proof you're the real deal, especially for trades and professional services.TrustYour reviews look old or have no datesRecent reviews show you're still trading and still good. Old or undated ones make people wonder.Easy to usePeople can't see what to do nextPeople ready to get in touch shouldn't have to hunt for how. If they can't see a next step, many will leave.Easy to useToo many buttons, so people don't know which oneWhen everything looks equally important, people hesitate. Fewer of them get in touch.Easy to useOn long pages, your button is out of reachPeople make up their minds at different points. If the button isn't nearby when they do, some won't bother.Easy to usePeople must do too much before getting anything backEvery extra step or question loses some people before they get in touch.Easy to useA pop-up blocks your page the moment it opensA pop-up before people have seen anything is annoying. Some will close your page, not the pop-up.Easy to useThe cookie notice covers your pagePeople's first look at your business is a cookie message. It hides what you offer and how to get in touch.Easy to useOn phones, bars and chat bubbles cover your pageEvery bar that stays on screen leaves less room for your content, and can hide buttons people need to tap.
Questions
- Do you predict my conversion rate?
- No. Nobody can do that honestly without your analytics. We tell you what's likely to cost you conversions and why, based on published research, and you can re-scan after making changes.
- Does it work with Unbounce, Leadpages, Webflow or WordPress pages?
- Yes. We load the public page like a visitor, so it works with any builder or platform. Pages behind a login aren't covered.
- What's different from Lighthouse or PageSpeed Insights?
- Those measure speed and code quality. We run similar speed checks, then review the copy, call to action, trust signals and layout, which is where most landing pages lose people.
Check your own site
Get a score for your website and your top problems, with screenshots, in about 2 minutes. Free, no card needed.