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For small businesses

Find out why your website isn't bringing in enquiries

You don't need to know anything about UX. Paste your web address and AgoraScan shows you, in plain English, what's putting visitors off and exactly what to change, with a PDF to hand to whoever looks after your site.

Run a free scanSee a sample report

A real audit of a site like yours

Pipewise Plumbing & Heating: score 68

A demo business website we built and ran through AgoraScan. 41 issues found across 4 pages. Open the full report

  • Visitors arrive, then leave

    We check whether your first screen says what you do, where you work and how to get in touch, which is where most small business sites lose people.

  • You're not sure what to ask your web person for

    Every issue comes with a plain fix and a technical note, so you can forward the PDF and get the right thing done.

  • Local customers can't find the basics

    We check for your service area, a tap-to-call number on mobile, opening hours and reviews: the things local customers look for first.

What we check

98 checks for this kind of site

Every audit runs the measured accessibility, speed and mobile checks, plus the expert-review rules that apply to your pages. These are the ones written specifically for small businesses:

Your wordsPeople can't tell if you cover their areaLocal customers check first whether you cover them. If they can't tell quickly, they'll call someone else.Your wordsYour forms don't explain what they need or whyA short hint stops people getting stuck, and saying why you need their details helps them trust you.TrustThere are no examples of your work or resultsPeople want to see what you've done for someone like them before they get in touch. Without examples, many won't.TrustPeople can't see who's behind your businessFaces and names make a business feel real. Without them, people are less sure who they'd be dealing with.TrustYour address and opening hours are missingLocal customers check where you are and when you're open before calling or visiting. Missing details can also hurt how you show up on Google.TrustPeople can't check you're registered or insuredPeople often look for Gas Safe, NICEIC or TrustMark before calling a tradesperson. The law also requires gas work to be done by a Gas Safe engineer.Easy to usePeople on phones can't call you with one tapLocal customers on phones often want to ring straight away. If they can't, some will call someone else.Easy to useYour form asks for more than it needsEvery extra question puts some people off finishing. Fewer finished forms means fewer enquiries.Easy to usePeople forget what each form box is forThe grey hint text vanishes as people type, so they lose track and can't check their answers. Some give up.Easy to useYour form is hard to followA muddled form takes longer and causes mistakes, so fewer people finish it.Easy to usePeople can't tell which form boxes they can skipIf people don't know what they can leave blank, they fill in everything or give up.Easy to useA puzzle on your form puts people offPicture puzzles and wobbly text annoy real customers, and some people with poor eyesight can't do them at all.

See the full UX audit checklist

Questions

Do I need any technical knowledge?
No. Paste your address and read the results. Every issue is explained in plain English.
Will it change my website?
No. We only look at your public pages, like a visitor. Nothing is installed and nothing changes.
How much does it cost?
The first scan is free. A full audit of up to five pages, with the PDF, is £29 including VAT.

Check your own site

Get a score for your website and your top problems, with screenshots, in about 2 minutes. Free, no card needed.

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