Your words · First screen
The line under your headline doesn't tell people more
This line is your second chance to keep people reading. If it repeats the headline, that chance is wasted.
- Applies to
- homepages, landing pages
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
There's no supporting line, or it repeats the headline in other words, or it drifts to an unrelated point.
What good looks like
The supporting line adds something concrete the headline doesn't say: who it's for, how it works or a key benefit.
How to fix it
Use it to say who you help, what they get or why to trust you, e.g. 'Fixed prices, Gas Safe registered'.
Based on
- Writing-for-the-web research
Related checks
Your wordsPeople can't tell what you do at a glancePeople decide in seconds if they're in the right place. If your headline doesn't say what you do, many will leave.Your wordsVisitors can't tell if you're for themPeople look for signs they're in the right place. If you don't say who you help, the right customers may not stay.Your wordsYour headline is too long to take in quicklyPeople only glance at headlines. A long one gets skimmed and your main point gets lost.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.