Your words · Pricing
People can't see what you charge
Many people want a rough price before they get in touch. Without one, some will go to a competitor who shows it.
- Applies to
- homepages, pricing pages, product pages, landing pages
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
Pricing is offered only as "contact us", "get a quote" or "talk to sales", with no prices, starting prices or typical ranges anywhere visible.
What good looks like
Prices, "from" prices, typical ranges or worked examples are visible, or pricing genuinely doesn't apply (e.g. a charity or a publisher).
How to fix it
Show starting prices or typical ranges, e.g. 'Boiler service from £80', even if final quotes vary.
Based on
- Website credibility research
- Grid Design audit practice
Related checks
Your wordsPlan names don't help people chooseNames like Basic, Pro and Enterprise don't tell people which plan suits them, so some won't pick one at all.Easy to usePeople can't tell which plan to chooseWithout a clear recommendation, undecided buyers take longer to choose, and some don't choose at all.Easy to useIt's hard to tell your plans apartIf the difference isn't obvious, people put off deciding or just pick the cheapest.
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