Look and feel · Hierarchy
Your main button is easy to miss
If people can't spot the button to get in touch or buy, fewer of them will. Some will leave without doing anything.
- Applies to
- every page
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
The primary button is small, low-contrast, the same colour as surrounding elements, or looks like the nav links or secondary buttons.
What good looks like
The primary button uses a strong, distinct colour and size that nothing else on screen shares.
How to fix it
Make your main button bigger, give it a bold colour nothing else on the page uses, and leave space around it.
Based on
- Established usability heuristics #8
Related checks
Look and feelNothing on your page stands out firstWhen everything looks equally important, people don't know where to look. They skim, miss your main point and may leave.Look and feelPeople can't tell what they can clickIf buttons and links look like plain text, people miss them. Some click things that do nothing and give up.Look and feelYour page feels squashed togetherCrowded pages look cheap and are harder to read, especially on a phone. People struggle to spot what they need.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.