Look and feel · Layout
It's hard to tell where one section ends
When your page reads as one long block, people lose their place and miss the parts that matter.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- low
- Effort to fix
- Quick to fix
What to look for
A long page with the same background throughout, no dividers and little spacing, so it reads as one continuous block.
What good looks like
Sections are distinguished by spacing, background changes or clear headings.
How to fix it
Give every other section a different background colour, or add more space between sections.
Based on
- Gestalt principle of common region
Related checks
Look and feelYour page feels squashed togetherCrowded pages look cheap and are harder to read, especially on a phone. People struggle to spot what they need.Look and feelBig blank spaces make your page look brokenEmpty gaps make people think the page has finished or failed to load, so they stop scrolling before the rest.Look and feelThings on your page don't line upUneven edges make a page look careless and slower to read, which can make people trust your business less.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.