Look and feel · Typography
Text styles change all over your page
When headings and text keep changing size and style, it's harder to see what matters and your business looks less polished.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- low
- Effort to fix
- Takes some time
What to look for
Many different font sizes, weights or typefaces with no consistent pattern, or headings of the same level styled differently.
What good looks like
A few consistent text styles are used throughout.
How to fix it
Pick four or five text styles, from big headings to small print, and use only those across your site.
Based on
- Grid Design audit practice
Related checks
Look and feelYour text is hard to readSmall, pale or cramped text tires people out. They skim, miss details or leave.Look and feelYour text is too small on phonesTiny text is tiring to read on a phone, so people skim or leave.Look and feelToo many different fonts on your pageMixing more than two or three fonts makes a page look unplanned, so your business may seem less professional.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.