Easy to use · Basket and checkout
Your basket hides the total or the next step
The basket is where people check the total. If the cost or next step is unclear, they leave without buying.
- Applies to
- baskets
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
A basket without a clear total including delivery, without an obvious checkout button, or with a prominent promo-code field that sends people off hunting for codes.
What good looks like
The basket shows a clear total and one obvious checkout button, and the promo code field is collapsed.
How to fix it
Show the full total including delivery, make 'Checkout' the main button, and tuck the discount code box behind a link.
Based on
- Checkout usability research
Related checks
Easy to useShoppers have to create an account to buyBeing forced to sign up is one of the most common reasons people give up on a purchase.Easy to usePeople can't tell how many steps are leftPeople are more likely to finish when they know how much is left. Not knowing makes some give up.Easy to usePeople can't see what to do nextPeople ready to get in touch shouldn't have to hunt for how. If they can't see a next step, many will leave.
Does your site pass this check?
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