Easy to use · Interruptions
A pop-up blocks your page the moment it opens
A pop-up before people have seen anything is annoying. Some will close your page, not the pop-up.
- Applies to
- every page
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
The first-impression screenshot shows a newsletter, discount, region or other pop-up or full-screen overlay covering the content (not a small, compliant cookie notice).
What good looks like
The first screen shows the content without a blocking pop-up.
How to fix it
Show pop-ups only after someone has scrolled or spent time on the page, or put the sign-up in the page instead.
Based on
- Established usability heuristics
- Google Search Central (intrusive interstitials)
Related checks
Easy to useThe cookie notice covers your pagePeople's first look at your business is a cookie message. It hides what you offer and how to get in touch.Easy to useOn phones, bars and chat bubbles cover your pageEvery bar that stays on screen leaves less room for your content, and can hide buttons people need to tap.Easy to usePeople can't see what to do nextPeople ready to get in touch shouldn't have to hunt for how. If they can't see a next step, many will leave.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.