Your words · Articles
Your articles don't say who wrote them
Readers trust advice more from a named, experienced person, and Google looks for it too.
- Applies to
- articles
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
Blog posts or guides with no author name, or a generic author such as "admin" or the company name, and no line on their experience.
What good looks like
Articles name a real author with a short line about their expertise.
How to fix it
Add the writer's name, photo and one line on their experience to every article.
Based on
- Google Search Central
- Website credibility research
Related checks
Your wordsReaders can't tell how old your articles areWithout a date, readers can't tell if your advice is still current, so they may trust it less.Your wordsPeople can't tell what you do at a glancePeople decide in seconds if they're in the right place. If your headline doesn't say what you do, many will leave.Your wordsVisitors can't tell if you're for themPeople look for signs they're in the right place. If you don't say who you help, the right customers may not stay.
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