Your words · Readability
Your lists are long and hard to skim
Lists only help people skim when each point is short and written the same way.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- low
- Effort to fix
- Quick to fix
What to look for
Bullet lists of more than about seven items, bullets that are full paragraphs, or bullets mixing fragments, sentences and different grammar.
What good looks like
Lists are short, parallel and one line per item.
How to fix it
Keep lists to five to seven short points, one line each, starting with the key word.
Based on
- Writing-for-the-web research
Related checks
Your wordsBig blocks of text are hard to skimMost people skim web pages. Long paragraphs get skipped, so your best points may never be read.Your wordsYour words are harder to follow than neededPlain words are understood faster by everyone. If people have to work at it, many will give up.Your wordsYour section headings don't tell people anythingPeople skim headings to decide what to read. Headings like 'Why us' give them nothing to go on.
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