Your words · Readability
Your section headings don't tell people anything
People skim headings to decide what to read. Headings like 'Why us' give them nothing to go on.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
Section headings that are generic labels (Why us, Our services, Features) or clever phrases that don't describe the section's point.
What good looks like
Most section headings state the point of the section in a few words.
How to fix it
Make each heading say the main point of its section, e.g. 'Why us' becomes 'Fixed prices, agreed before we start'.
Based on
- Writing-for-the-web research
Related checks
Your wordsBig blocks of text are hard to skimMost people skim web pages. Long paragraphs get skipped, so your best points may never be read.Your wordsYour words are harder to follow than neededPlain words are understood faster by everyone. If people have to work at it, many will give up.Your wordsYour lists are long and hard to skimLists only help people skim when each point is short and written the same way.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.