Your words · Calls to action
Nothing near your main button puts people at ease
A short reassurance by the button can be what makes someone go ahead and get in touch.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
The primary call to action has no nearby line about cost, commitment, time or what happens next.
What good looks like
A short reassurance or expectation-setting line sits next to the main call to action.
How to fix it
Add one short line under your main button, e.g. 'Free, no obligation. We reply within one working day.'
Based on
- Grid Design audit practice
Related checks
Your wordsYour buttons don't say what happens nextPeople are more likely to click when they know what they'll get. 'Submit' or 'Learn more' leaves them guessing.Your wordsLinks say 'read more' but not what aboutVague links are harder to skim, and people using screen readers can't tell where each link goes.Easy to usePeople can't see what to do nextPeople ready to get in touch shouldn't have to hunt for how. If they can't see a next step, many will leave.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.