Your words · Calls to action
Links say 'read more' but not what about
Vague links are harder to skim, and people using screen readers can't tell where each link goes.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- low
- Effort to fix
- Quick to fix
What to look for
Several links labelled Read more, Learn more, Click here or More with no context in the link itself.
What good looks like
Links describe their destination.
How to fix it
Make each link say where it goes, e.g. 'See our kitchen fitting prices' instead of 'Read more'.
Based on
- WCAG 2.2 success criterion 2.4.4 Link Purpose
- Writing-for-the-web research
Related checks
Your wordsYour buttons don't say what happens nextPeople are more likely to click when they know what they'll get. 'Submit' or 'Learn more' leaves them guessing.Your wordsNothing near your main button puts people at easeA short reassurance by the button can be what makes someone go ahead and get in touch.Easy to usePeople can't see what to do nextPeople ready to get in touch shouldn't have to hunt for how. If they can't see a next step, many will leave.
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