Your words · Messaging
Your FAQ skips the questions buyers really ask
An FAQ only helps if it covers what people want to know before buying, like price, refunds and timings.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
An FAQ exists but covers general or feature questions and skips price, refunds, cancellation, contract length, delivery or timelines.
What good looks like
There's no FAQ (judged by con-objections instead), or the FAQ covers the practical buying questions.
How to fix it
Rewrite your FAQ around buying questions, e.g. 'How much does it cost?', 'How long does it take?', 'Can I cancel?'
Based on
- Grid Design audit practice
Related checks
Your wordsYour page lists features, not what customers getPeople pay for results, not features. If they can't see what's in it for them, they're less likely to get in touch.Your wordsYour page doesn't say why someone should pick youIf your page could belong to any competitor, people have no reason to choose you over the next search result.Your wordsBuzzwords make your claims harder to believeWords like 'cutting-edge' and 'world-class' get skipped over, and they make people trust what you say less.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.