Your words · First screen
The top of your page doesn't tell people anything
If people only see a picture or a slogan, they have to work out whether to stay. Many won't bother.
- Applies to
- homepages, landing pages
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
The first screen is dominated by imagery, video or decoration with little or no explanatory copy, or holds only a headline with no supporting context, proof or action.
What good looks like
The first screen has a clear headline plus at least one of: supporting line, call to action, or proof.
How to fix it
At the top of your page, say what you do and who it's for, and add one clear button such as 'Get a quote'.
Based on
- Homepage usability research
Related checks
Your wordsPeople can't tell what you do at a glancePeople decide in seconds if they're in the right place. If your headline doesn't say what you do, many will leave.Your wordsVisitors can't tell if you're for themPeople look for signs they're in the right place. If you don't say who you help, the right customers may not stay.Your wordsThe line under your headline doesn't tell people moreThis line is your second chance to keep people reading. If it repeats the headline, that chance is wasted.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.