Your words · Navigation
Your menu uses words customers wouldn't use
People look for words that match what they want. Vague menu labels make them guess, and some give up.
- Applies to
- every page
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
Main menu items are internal terms, brand names, or vague words (Solutions, Platform, Discover, Ecosystem) rather than what visitors are looking for.
What good looks like
Menu labels are plain words customers would use (Services, Pricing, Contact, a product category).
How to fix it
Rename menu items to what customers look for, e.g. 'Solutions' becomes 'Who we help' or your actual service names.
Based on
- Navigation and menu research
- Established usability heuristics #2
Related checks
Easy to useYour menu has too many links to scan easilyA long menu is hard to read quickly, so people miss the pages that matter most.Easy to useYour menu doesn't link to services, prices or contactMost visitors look for what you do, what it costs and how to reach you. If they can't find them, they leave.Easy to usePeople can't easily search your siteOn sites with lots of products or articles, many people go straight to search. If it's hidden, some give up.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.