Easy to use · Navigation
Your menu doesn't link to services, prices or contact
Most visitors look for what you do, what it costs and how to reach you. If they can't find them, they leave.
- Applies to
- every page
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
No visible route in the header to the core offering (services, products or features), pricing (when it exists) or contact.
What good looks like
Offering, pricing (if any) and contact are reachable from the header.
How to fix it
Make sure your menu links to your services (or products), your prices and your contact page.
Based on
- Homepage usability research
- Navigation and menu research
Related checks
Your wordsYour menu uses words customers wouldn't usePeople look for words that match what they want. Vague menu labels make them guess, and some give up.Easy to useYour menu has too many links to scan easilyA long menu is hard to read quickly, so people miss the pages that matter most.Easy to usePeople can't easily search your siteOn sites with lots of products or articles, many people go straight to search. If it's hidden, some give up.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.