Your words · Messaging
People's usual questions and worries aren't answered
Unanswered worries about cost, timing or fit are a common reason people don't get in touch.
- Applies to
- homepages, landing pages, pricing pages, product pages
- Typical severity
- medium
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
The page makes the pitch but never addresses typical doubts for this kind of business: price range, how long it takes, what's included, who it isn't for, what happens next.
What good looks like
The page, or a visible FAQ, answers the main doubts a buyer of this type would have.
How to fix it
List the five questions customers ask most before buying, and answer them on your page near your main button.
Based on
- Homepage usability research
- Grid Design audit practice
Related checks
Your wordsYour page lists features, not what customers getPeople pay for results, not features. If they can't see what's in it for them, they're less likely to get in touch.Your wordsYour page doesn't say why someone should pick youIf your page could belong to any competitor, people have no reason to choose you over the next search result.Your wordsBuzzwords make your claims harder to believeWords like 'cutting-edge' and 'world-class' get skipped over, and they make people trust what you say less.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.