Your words · Local business
People can't tell if you cover their area
Local customers check first whether you cover them. If they can't tell quickly, they'll call someone else.
- Applies to
- homepages, landing pages, contact pages
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
A local or trade business site with no service area, town or region named near the top of the page.
What good looks like
The towns or region served are stated clearly, ideally in the first screen.
How to fix it
Name the areas you cover at the top of your page, e.g. 'Plumbers covering Leeds, Wakefield and Harrogate'.
Based on
- Grid Design audit practice
- Google Search Central
Related checks
Your wordsPeople can't tell what you do at a glancePeople decide in seconds if they're in the right place. If your headline doesn't say what you do, many will leave.Your wordsVisitors can't tell if you're for themPeople look for signs they're in the right place. If you don't say who you help, the right customers may not stay.Your wordsThe line under your headline doesn't tell people moreThis line is your second chance to keep people reading. If it repeats the headline, that chance is wasted.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.