Your words · Quality
Your site looks out of date
Old dates can make people think you've stopped trading. Some will go elsewhere rather than check.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
A copyright year more than a year old, the newest blog or news item clearly over a year old, past events promoted as upcoming, or out-of-date offers.
What good looks like
Visible dates are current, or there are no dates to judge.
How to fix it
Update or remove old dates and offers, and ask whoever runs your site to make the footer year update itself.
Based on
- Web credibility research
Related checks
Your wordsSpelling mistakes make your business look carelessMistakes make people wonder how careful you'll be with their job or order.Your wordsUnfinished or template text is showingTemplate text and 'coming soon' sections make a business look unfinished or closed. That puts people off getting in touch.Your wordsPrices, numbers and dates are written in different waysMixed formats slow people down and can make prices look unclear or unprofessional.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.