Your words · Messaging
Your numbers don't say where they come from
Numbers without a source can look made up. Saying where they come from makes people trust them.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
Percentages or statistics presented as fact with no source, date or explanation.
What good looks like
Statistics name their source, or are clearly the business's own measured results.
How to fix it
Add the source and year next to each number, or remove it.
Based on
- Web credibility research
Related checks
Your wordsYour page lists features, not what customers getPeople pay for results, not features. If they can't see what's in it for them, they're less likely to get in touch.Your wordsYour page doesn't say why someone should pick youIf your page could belong to any competitor, people have no reason to choose you over the next search result.Your wordsBuzzwords make your claims harder to believeWords like 'cutting-edge' and 'world-class' get skipped over, and they make people trust what you say less.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.