Look and feel · Imagery
Moving backgrounds distract from your message
Video or animation behind your headline competes with your words and can slow your page down.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Takes some time
What to look for
A hero with a video or animated background behind the headline and button, or heavy animation across sections (visible as motion blur or partially-revealed elements in the screenshots).
What good looks like
The hero is static, or motion is subtle and doesn't sit behind text.
How to fix it
Use a still photo behind your text, or put the video beside it with a play button.
Based on
- WCAG 2.2 success criterion 2.2.2 Pause, Stop, Hide
Related checks
Look and feelYour main photo doesn't show what you doThe photo at the top of your page is the first thing people see. A generic image wastes the chance to show what you offer.Look and feelSome photos look blurry or badly croppedFuzzy, stretched or awkwardly cropped photos make a business look careless, and people may trust you less.Look and feelNothing on your page stands out firstWhen everything looks equally important, people don't know where to look. They skim, miss your main point and may leave.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.