Look and feel · Imagery
Your main photo doesn't show what you do
The photo at the top of your page is the first thing people see. A generic image wastes the chance to show what you offer.
- Applies to
- homepages, landing pages
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Takes some time
What to look for
A hero image that is generic mood imagery, abstract shapes or an unrelated photo with no link to the offer.
What good looks like
The hero image shows the product, the service in action, the result or the customer.
How to fix it
Use a photo of your work, your product, the result customers get, or your customers themselves.
Based on
- Homepage usability research
Related checks
Look and feelSome photos look blurry or badly croppedFuzzy, stretched or awkwardly cropped photos make a business look careless, and people may trust you less.Look and feelMoving backgrounds distract from your messageVideo or animation behind your headline competes with your words and can slow your page down.Look and feelNothing on your page stands out firstWhen everything looks equally important, people don't know where to look. They skim, miss your main point and may leave.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.