Look and feel · Header and footer
Contact details are hard to find at the bottom
Many people scroll to the bottom of a page for contact details. A wall of links makes them hard to find.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- low
- Effort to fix
- Quick to fix
What to look for
A footer with no grouping or headings, all links the same weight, or so many columns it's overwhelming.
What good looks like
Footer links are grouped under headings, with contact details easy to spot.
How to fix it
Group the links at the bottom of your page under three to five headings, and make your contact details easy to spot.
Based on
- Navigation and menu research
Related checks
Look and feelYour logo is too big or too smallA huge logo pushes your message down the page. A tiny one is hard to read and weakens your brand.Look and feelButtons on phones are small and fiddly to tapSmall buttons are easy to miss with a thumb. People who mis-tap may give up instead of trying again.Look and feelNothing on your page stands out firstWhen everything looks equally important, people don't know where to look. They skim, miss your main point and may leave.
Does your site pass this check?
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