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Buttons on phones are small and fiddly to tap

Small buttons are easy to miss with a thumb. People who mis-tap may give up instead of trying again.

Applies to
every page
Typical severity
low
Effect on conversions
medium
Effort to fix
Quick to fix

What to look for

On mobile, the primary buttons are small and centred rather than wide, or sit awkwardly at the top of the screen.

What good looks like

Primary mobile buttons are wide (near full width) and easy to tap.

How to fix it

On phones, make your main buttons stretch nearly the full width of the screen and tall enough to tap easily.

Based on

  • Mobile usability research
  • Mobile e-commerce research

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