Look and feel · Layout
Your page is too long to take in
When several sections say the same thing, people get tired and miss the parts that would win them over.
- Applies to
- homepages, landing pages
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Takes some time
What to look for
A landing or home page with many sections (roughly ten or more) where several cover the same ground.
What good looks like
Each section makes a distinct point.
How to fix it
Combine sections that make the same point and cut the weakest ones.
Based on
- Homepage usability research
Related checks
Look and feelYour page feels squashed togetherCrowded pages look cheap and are harder to read, especially on a phone. People struggle to spot what they need.Look and feelBig blank spaces make your page look brokenEmpty gaps make people think the page has finished or failed to load, so they stop scrolling before the rest.Look and feelIt's hard to tell where one section endsWhen your page reads as one long block, people lose their place and miss the parts that matter.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.