Trust · Dark patterns
Your 'no thanks' wording makes people feel guilty
Buttons like 'No, I don't like saving money' annoy people and make your business look pushy.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- low
- Effort to fix
- Quick to fix
What to look for
Decline buttons or links that shame the visitor for saying no.
What good looks like
Decline options are neutral ("No thanks").
How to fix it
Use plain wording for saying no, like 'No thanks'.
Based on
- UK CMA guidance on online choice architecture (dark patterns)
Related checks
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Does your site pass this check?
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