Trust · Social proof
There are no reviews or recommendations on your page
People want to see that others chose you and were happy. Without that, many will pick someone who shows it.
- Applies to
- homepages, landing pages, product pages, pricing pages
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
No testimonials, reviews, ratings, client logos, case studies or customer numbers on the page, or just one lone quote.
What good looks like
The page shows at least two pieces of genuine proof (named reviews or testimonials, a rating, client logos, case studies or customer numbers).
How to fix it
Add three to five named reviews and your star rating near the top of the page.
Based on
- Website credibility research
- Web credibility research
Related checks
TrustYour reviews are hidden far down the pagePeople have doubts just before they get in touch or buy. Reviews tucked away at the bottom won't reassure them then.TrustYour reviews don't say who wrote themA quote from 'J.S.' could have been written by anyone, so people are less likely to believe it.TrustYour reviews are too vague to convince anyone'Great service!' tells people nothing. Reviews that mention a real job or result are far more convincing.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.