Trust · Legitimacy
There's no privacy policy or terms page
Missing legal pages put careful customers off. If you collect people's details, the law requires a privacy policy and you could be fined.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- low
- Effort to fix
- Quick to fix
What to look for
No privacy policy link in the footer, or no terms link on a site that sells.
What good looks like
Privacy (and, if selling, terms) links are in the footer.
How to fix it
Add links to your privacy policy and terms in the footer.
Based on
- UK GDPR and PECR (ICO guidance)
Related checks
TrustPeople can't check you're registered or insuredPeople often look for Gas Safe, NICEIC or TrustMark before calling a tradesperson. The law also requires gas work to be done by a Gas Safe engineer.TrustYour company details are missing from the footerThe law requires UK limited companies to show their registered name, number and office on their website. Careful customers look for them too.TrustYour copyright year is out of dateAn old year makes people wonder if you're still trading, and some may go elsewhere.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.