Trust · Legitimacy

People can't check you're registered or insured

People often look for Gas Safe, NICEIC or TrustMark before calling a tradesperson. The law also requires gas work to be done by a Gas Safe engineer.

Applies to: homepages, about pages, landing pages
Typical severity: high
Effect on conversions: high
Effort to fix: Quick to fix

What to look for

A trade business (plumber, heating or gas engineer, electrician, builder, roofer, locksmith) with no accreditation or insurance mentioned, or badges shown so faint or small they can't be read, with no registration number or link to check.

What good looks like

Relevant accreditations and insurance are clearly shown, readable, ideally with a registration number or a link to verify.

How to fix it

Show your Gas Safe (or other scheme) logo and registration number near your contact button, with a link to the scheme's checker.

Based on

Web credibility research
Gas Safe Register
Grid Design audit practice

Related checks

TrustYour company details are missing from the footerThe law requires UK limited companies to show their registered name, number and office on their website. Careful customers look for them too.TrustThere's no privacy policy or terms pageMissing legal pages put careful customers off. If you collect people's details, the law requires a privacy policy and you could be fined.TrustYour copyright year is out of dateAn old year makes people wonder if you're still trading, and some may go elsewhere.

Does your site pass this check?

AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.