Easy to use · Pricing
People can't see what they save by paying yearly
If paying yearly is cheaper but the saving isn't shown, fewer people are likely to pick it.
- Applies to
- pricing pages
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
A monthly or annual toggle with no stated saving.
What good looks like
The saving is shown ("Save 20%" or "2 months free").
How to fix it
Show the actual saving next to the yearly option, like 'Save 20%' or '2 months free'.
Based on
- Grid Design audit practice
Related checks
Your wordsPeople can't see what you chargeMany people want a rough price before they get in touch. Without one, some will go to a competitor who shows it.Your wordsPlan names don't help people chooseNames like Basic, Pro and Enterprise don't tell people which plan suits them, so some won't pick one at all.Easy to usePeople can't tell which plan to chooseWithout a clear recommendation, undecided buyers take longer to choose, and some don't choose at all.
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