Easy to use · Product listings
People can't easily narrow down your products
With a big range, filters are how people find what they want. Without them, they scroll endlessly or leave.
- Applies to
- category pages
- Typical severity
- medium
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
A category page with many products but no visible filters or sort, or filters hidden behind an unclear control on mobile.
What good looks like
Filters and sort are clearly visible.
How to fix it
Show the most useful filters (size, price, type) clearly, with an obvious 'Filter' button on phones.
Based on
- Product listing and filtering research
Related checks
Easy to useYour product lists leave out prices or key detailsShoppers compare products in the list. If prices or details are missing, they must open each one, and many won't.Easy to usePeople can't see what to do nextPeople ready to get in touch shouldn't have to hunt for how. If they can't see a next step, many will leave.Easy to useToo many buttons, so people don't know which oneWhen everything looks equally important, people hesitate. Fewer of them get in touch.
Does your site pass this check?
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