Easy to use · Calls to action
Too many buttons, so people don't know which one
When everything looks equally important, people hesitate. Fewer of them get in touch.
- Applies to
- homepages, landing pages, product pages, pricing pages
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
The first screen shows two or more buttons of equal size, colour and weight, or many different calls to action with no clear primary.
What good looks like
One action is clearly primary; others are visibly secondary (outline or text link).
How to fix it
Pick the one action that matters most and make it the only bold button. Turn the others into plain links.
Based on
- Established usability heuristics #8 (minimalist design)
- Hick's law
Related checks
Your wordsYour buttons don't say what happens nextPeople are more likely to click when they know what they'll get. 'Submit' or 'Learn more' leaves them guessing.Your wordsNothing near your main button puts people at easeA short reassurance by the button can be what makes someone go ahead and get in touch.Your wordsLinks say 'read more' but not what aboutVague links are harder to skim, and people using screen readers can't tell where each link goes.
Does your site pass this check?
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