Your words · Product pages
Shoppers can't see delivery cost or timing
Surprise delivery costs are a common reason people give up at the checkout.
- Applies to
- product pages, baskets
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
Product or basket pages give no delivery cost, free-delivery threshold or delivery timescale.
What good looks like
Delivery cost and timing (or a clear link to them) sit near the price or the add-to-basket button.
How to fix it
Show the delivery cost and expected delivery date next to the 'Add to basket' button.
Based on
- Checkout usability research
- Product page usability research
Related checks
Your wordsShoppers can't find the product details they needShoppers can't pick up your product. If the page doesn't answer their questions, they may buy elsewhere.Easy to useYour add to basket button is easy to missIf buying isn't the most obvious thing on the page, you're likely losing sales.Easy to useChoosing a size or colour is confusingConfusing options lead to wrong orders, returns and people giving up before they buy.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.