Easy to use · Product pages
Your add to basket button is easy to miss
If buying isn't the most obvious thing on the page, you're likely losing sales.
- Applies to
- product pages
- Typical severity
- critical
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
On a product page the add-to-basket button is below the fold, small, low contrast, or competes with other buttons (wishlist, share, finance).
What good looks like
Add to basket is the most prominent element next to the price, visible without scrolling.
How to fix it
Make 'Add to basket' the biggest, boldest button, next to the price and options, at the top of the page.
Based on
- Product page usability research
Related checks
Your wordsShoppers can't find the product details they needShoppers can't pick up your product. If the page doesn't answer their questions, they may buy elsewhere.Your wordsShoppers can't see delivery cost or timingSurprise delivery costs are a common reason people give up at the checkout.Easy to useChoosing a size or colour is confusingConfusing options lead to wrong orders, returns and people giving up before they buy.
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