Your words · Product pages
Shoppers can't find the product details they need
Shoppers can't pick up your product. If the page doesn't answer their questions, they may buy elsewhere.
- Applies to
- product pages
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Takes some time
What to look for
A product page with only a short or generic description and no key specifications (size, materials, dimensions, what's included, compatibility) or highlights.
What good looks like
The page clearly states key specs and highlights near the top, with detail further down.
How to fix it
Add a short list of highlights near the price, and full details below, such as size, materials and what's included.
Based on
- Product page usability research
Related checks
Your wordsShoppers can't see delivery cost or timingSurprise delivery costs are a common reason people give up at the checkout.Easy to useYour add to basket button is easy to missIf buying isn't the most obvious thing on the page, you're likely losing sales.Easy to useChoosing a size or colour is confusingConfusing options lead to wrong orders, returns and people giving up before they buy.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.