Look and feel · Consistency
The same things look different around your site
When buttons, boxes or icons change style from place to place, your site feels unfinished and harder to find your way around.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- low
- Effort to fix
- Takes some time
What to look for
Buttons with the same role in different styles, cards in one grid with different heights or layouts, icons mixing outline and filled styles, or form fields styled differently.
What good looks like
Similar elements look the same throughout.
How to fix it
Pick one style each for buttons, boxes, icons and form fields, and use them everywhere.
Based on
- Established usability heuristics #4 (consistency and standards)
Related checks
Look and feelEach box tries to say too muchWhen every box is packed with text, tags and buttons, people struggle to compare options and may give up choosing.Look and feelYour site looks out of datePeople judge a business by its website within moments. An old-fashioned look can suggest an old-fashioned business.Look and feelNothing on your page stands out firstWhen everything looks equally important, people don't know where to look. They skim, miss your main point and may leave.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.