Look and feel · Consistency
Your site looks out of date
People judge a business by its website within moments. An old-fashioned look can suggest an old-fashioned business.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Bigger job
What to look for
Visual styles clearly from an earlier era of the web: heavy bevels and gradients, clip art, tiny fixed-width layouts, dense tables for layout, or very old typography.
What good looks like
The design looks current for its sector.
How to fix it
Plan a refresh: modern, clear fonts, more space, real photos of your work and fewer colours.
Based on
- Web credibility research
- Website credibility research
Related checks
Look and feelThe same things look different around your siteWhen buttons, boxes or icons change style from place to place, your site feels unfinished and harder to find your way around.Look and feelEach box tries to say too muchWhen every box is packed with text, tags and buttons, people struggle to compare options and may give up choosing.Look and feelNothing on your page stands out firstWhen everything looks equally important, people don't know where to look. They skim, miss your main point and may leave.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.