Trust · Risk
Nothing at payment says it's safe to pay
People worry most when they type in their card details. With no reassurance, some will leave without paying.
- Applies to
- checkouts, baskets
- Typical severity
- medium
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
Checkout or payment areas with no payment provider logos, accepted cards or secure-payment wording near the card fields.
What good looks like
Payment logos or secure-payment wording sit near the payment step.
How to fix it
Show the cards you accept and a short line like 'Secure payment by Stripe' next to the card details.
Based on
- Checkout usability research
Related checks
TrustPeople can't see a guarantee or returns promiseA clear guarantee or returns promise takes the risk out of buying. Without one, some people will hold back.TrustPeople may pay more than the price shownThe law requires prices to include any fees people can't avoid, and you could be fined. Surprise costs also lose sales and trust.TrustPeople can't see how billing or cancelling worksPeople hold back if they're unsure when they'll be charged or how to stop. The law also requires you to tell them before they sign up.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.