Trust · Risk
People can't see a guarantee or returns promise
A clear guarantee or returns promise takes the risk out of buying. Without one, some people will hold back.
- Applies to
- pricing pages, product pages, baskets, checkouts, landing pages
- Typical severity
- medium
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
Pricing, product or checkout areas with no mention of guarantee, refund window, returns or cancellation terms.
What good looks like
Guarantee, returns or cancellation terms are stated near the price or buy button.
How to fix it
Add one line next to the price or button, like '30-day money-back guarantee', linking to the full policy.
Based on
- Product page usability research
- UK Consumer Contracts Regulations
Related checks
TrustPeople may pay more than the price shownThe law requires prices to include any fees people can't avoid, and you could be fined. Surprise costs also lose sales and trust.TrustPeople can't see how billing or cancelling worksPeople hold back if they're unsure when they'll be charged or how to stop. The law also requires you to tell them before they sign up.TrustNothing at payment says it's safe to payPeople worry most when they type in their card details. With no reassurance, some will leave without paying.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.