Trust · Legitimacy
No small logo in the browser tab
Without one, a blank or generic icon shows in the tab, which makes your site look unfinished.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
No link rel=icon.
AgoraScan measures this automatically on every page it audits, on desktop and mobile.
Based on
- Web credibility research
Related checks
TrustPeople can't check you're registered or insuredPeople often look for Gas Safe, NICEIC or TrustMark before calling a tradesperson. The law also requires gas work to be done by a Gas Safe engineer.TrustYour company details are missing from the footerThe law requires UK limited companies to show their registered name, number and office on their website. Careful customers look for them too.TrustThere's no privacy policy or terms pageMissing legal pages put careful customers off. If you collect people's details, the law requires a privacy policy and you could be fined.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.