Easy to use · Navigation
People get lost on pages deep in your site
Without a trail showing where they are, people struggle to get back and may leave instead.
- Applies to
- product pages, category pages, articles
- Typical severity
- low
- Effect on conversions
- low
- Effort to fix
- Quick to fix
What to look for
A product, category or article page several levels deep with no breadcrumb trail.
What good looks like
Breadcrumbs are present, or the site is shallow.
How to fix it
Add a trail of links above the page title, like 'Home > Bathrooms > Showers'. Your web person may call these breadcrumbs.
Based on
- Navigation and menu research
Related checks
Your wordsYour menu uses words customers wouldn't usePeople look for words that match what they want. Vague menu labels make them guess, and some give up.Easy to useYour menu has too many links to scan easilyA long menu is hard to read quickly, so people miss the pages that matter most.Easy to useYour menu doesn't link to services, prices or contactMost visitors look for what you do, what it costs and how to reach you. If they can't find them, they leave.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.