Easy to use · Calls to action
On long pages, your button is out of reach
People make up their minds at different points. If the button isn't nearby when they do, some won't bother.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
A page longer than about three screens where the main call to action appears only at the top (and perhaps the footer), with no sticky button or repeat after key sections.
What good looks like
The main action reappears after key persuasive sections or stays reachable via a sticky header.
How to fix it
Repeat your main button after reviews, prices or your services, or keep it in a header that stays on screen.
Based on
- Grid Design audit practice
Related checks
Your wordsYour buttons don't say what happens nextPeople are more likely to click when they know what they'll get. 'Submit' or 'Learn more' leaves them guessing.Your wordsNothing near your main button puts people at easeA short reassurance by the button can be what makes someone go ahead and get in touch.Your wordsLinks say 'read more' but not what aboutVague links are harder to skim, and people using screen readers can't tell where each link goes.
Does your site pass this check?
AgoraScan checks this and the rest of the checklist on your pages, with screenshots of anything it finds. The first scan is free.