Easy to use · Forms
People forget what each form box is for
The grey hint text vanishes as people type, so they lose track and can't check their answers. Some give up.
- Applies to
- every page
- Typical severity
- medium
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
Form fields with grey text inside and no visible label above or beside them.
What good looks like
Every field has a visible label that stays visible.
How to fix it
Add a label above each box, like 'Your email', and use the grey text inside only for examples.
Based on
- Form design research
- WCAG 2.2 success criterion 3.3.2 Labels or Instructions
Related checks
Your wordsYour forms don't explain what they need or whyA short hint stops people getting stuck, and saying why you need their details helps them trust you.Easy to useYour form asks for more than it needsEvery extra question puts some people off finishing. Fewer finished forms means fewer enquiries.Easy to useYour form is hard to followA muddled form takes longer and causes mistakes, so fewer people finish it.
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