Easy to use · Forms
Your form asks for more than it needs
Every extra question puts some people off finishing. Fewer finished forms means fewer enquiries.
- Applies to
- every page
- Typical severity
- high
- Effect on conversions
- high
- Effort to fix
- Quick to fix
What to look for
A contact, quote or sign-up form with many fields, or fields that aren't needed yet (phone, company size, budget, how did you hear about us) and all appear required.
What good looks like
The form has only the fields needed now, with extras clearly optional.
How to fix it
Cut the form to the essentials, often name, email and one question, and mark anything else '(optional)'.
Based on
- Form design research
- Checkout usability research
Related checks
Your wordsYour forms don't explain what they need or whyA short hint stops people getting stuck, and saying why you need their details helps them trust you.Easy to usePeople forget what each form box is forThe grey hint text vanishes as people type, so they lose track and can't check their answers. Some give up.Easy to useYour form is hard to followA muddled form takes longer and causes mistakes, so fewer people finish it.
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