Easy to use · Forms
Your form is hard to follow
A muddled form takes longer and causes mistakes, so fewer people finish it.
- Applies to
- every page
- Typical severity
- low
- Effect on conversions
- medium
- Effort to fix
- Quick to fix
What to look for
Fields arranged in multiple columns that don't naturally belong together, unusual field order, or fields crammed tightly together.
What good looks like
Fields run in one column in the expected order, with comfortable spacing (short related pairs like first and last name are fine).
How to fix it
Put the boxes in one column, in the order people expect (name, email, then details), with space between them.
Based on
- Form design research
- Checkout usability research
Related checks
Your wordsYour forms don't explain what they need or whyA short hint stops people getting stuck, and saying why you need their details helps them trust you.Easy to useYour form asks for more than it needsEvery extra question puts some people off finishing. Fewer finished forms means fewer enquiries.Easy to usePeople forget what each form box is forThe grey hint text vanishes as people type, so they lose track and can't check their answers. Some give up.
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