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Easy to use · Mobile

On phones, your headline is pushed out of sight

A phone screen is small. If a big image or awkward layout fills it, people don't see what you do.

Applies to
every page
Typical severity
high
Effect on conversions
high
Effort to fix
Takes some time

What to look for

On mobile, the first screen is mostly image or empty space, the headline is pushed below it, or text is tiny, cramped or awkwardly wrapped.

What good looks like

On mobile the headline and main action are visible and readable in the first screen.

How to fix it

Set up the top of your page on phones on its own: headline and button first, with the image smaller or below.

Based on

  • Mobile usability research
  • Mobile e-commerce research

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